What a Podcast ... - Your business marketing consulting headquarters.

By PaulG2, on September 11th, 2011

Using social media for marketing is something that cannot be avoided in today?s age of Internet and mobile device advertisement. Facebook, Twitter, and LinkedIn are just a few of the usual suspects in on-line marketing, but one aspect that gets left out in the discussion is Podcasting. A Podcast is very simply an audio file that presents some topic or idea that people can subscribe to, kind of like a magazine in audio format. Creating a Podcast is as simple as uploading a recording onto iTunes, and can cost as little as a microphone, be it internal or external, for your computer.

Creating a Podcast helps you tap into a new audience, one that might not otherwise have heard of your business. Audio recordings can be offered on a variety of platforms such as iTunes, any free file download site, or even on your own business page. Having another place to advertise to an audience can increase the traffic to your business or site overnight, depending on how popular your audio recordings become.

Podcasts are not only for iPod users, but can be listened to by anyone with a computer, MP3 player, or even a smart phone. Since these audio advertisements can include anything, consider offering important information on a variety of subjects in order to bring in a larger audience. An audio information platform can give your customers a sense of trust in your knowledge of the subject you concentrate around.

A daily, weekly, monthly, or even bi-monthly Podcast can also help you start to build a valuable relationship between you and your customers. Podcasts, with the ability to bring in a voice component to your business, can aid in humanizing what might have once simply been another company. Logos, advertisements, and informational handouts can be an impersonal way to connect with people, but adding a voice in an audio file for public access can turn that phantom company into one that reaches customer loyalty within their customer base quite quickly.

Adding in things like answering questions that customers have had in a future Podcast, offering discount words for those who listen, to even highlighting sales and offers for your business can make offering a Podcast a valuable tool. In order to gain a new audience, expand you advertising potential, and possibly create a loyal customer base, consider adding a Podcast to your Internet marketing strategy. On-line advertisement is a must, and a Podcast might just be the best free solution you have never heard of.

Source: http://businessmarketingconsultinghq.com/what-a-podcast-can-do-for-your-business/

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