This hardly seems like it's worth NASA's effort. You already know that the loons won't be convinced by it. A press release consisting of the single word "NO" is all it should really take.
But it's also a great opportunity. Not on the 20th, but on the 22nd. When everybody wakes up, they say, "Wow, NASA got it right, and the kooks were kooks. Score one for science." It's nice to see science be able to just slam-dunk something without it getting balled up in revisionism, hedging, and accusations of malfeasance.
And if people learn just a little bit more about gravity, seasons, the solar system, and the galaxy, so much the better.
So kudos to NASA for seizing the day. "Proving that the world isn't ending" isn't really one of NASA's missions, but if it results in better support for NASA's real missions (both financially and in terms of having their results taken seriously), then I want to say "Good job" to their PR department. (Cheap, too!)
Source: http://rss.slashdot.org/~r/Slashdot/slashdotScience/~3/dOwA-vN9Xlk/story01.htm
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