Tesco Will Work With A South African Empowerment Project To Create The First ?Social? Wine. This Won't End Well

I usually don't like potentially viral feel-good PR BS from tech companies - let alone grocery chain Tesco - but, as a lush, I'm slightly intrigued by this campaign. Basically the chain is working with a South African empowerment group called Enaleni Community to produce a wine. To quote the release, "the wine's grape, name and design will all be selected socially," which means Tesco is setting up a Facebook page.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/NWKlVWAEvQ8/

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