Online Ad Company Turn Launches In Japan

Turn, which offers advertising tools in areas like real-time bidding and analytics, is announcing today that it has opened its first office in Japan. This is part of a larger move into the Asia-Pacific region, said CEO Bill Demas ? the company expanded in Singapore, Hong Kong, and Australia in the past year, and it also has a data center based in Hong Kong. "We know we need to be in population centers, there are certainly users [in Japan] who are immersed in the Internet, and it has an active and thriving advertising community," Demas said. "The inbound interest in Turn relative to other markets is just about as high as I've seen anywhere."

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